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ALEX P

"a gentleman and a legend"

DJ's come and DJ's go, there's always some new kid on the block claiming to be the next big thing. Legends however are a whole new ball game and are few and far between. Ask most clubbers over 25 to name their all time DJ hero and ALEX P is sure to feature on many lips. From humble beginnings, the legend that is ALEX P has risen to superstar status, wowing legions of fans across the world. ALEX is simply everyone's favourite DJ, who immerses himself into his crowd and always hangs back at the club to meet the dedicated, religious and fanatical clubbers that come to see him each week. A true club land veteran who has played every corner of the globe, he is renowned for bringing dance music to the masses.

The reason for his success? Well, apart from being a true professional, he's a crowd pleaser. who knows how to whip the dance floors into a frenzy with the tunes the clubbers want to hear. He instinctively knows what records to play and how to weave the magic, taking the crowd on a magical roller-coaster journey. Now a respected producer, re-mixer, club owner and radio presenter, ALEX is at the pinnacle of an amazing career in dance music spanning over 14 years.

Spinning into the entertainment industry as part of the UK WARRIORS break-dancing crew. ALEX, alongside friend and confidant Troy Harewood, found fame with this acclaimed, electro breaking crew, appearing regularly on national and children's TV. The crew then went on to find fame supporting the legendary AFRIKA BAMBATTA, CURTIS BLOW & AJ SCRATCH on European tours. It was at this point that ALEX was to learn the skills of deck wizardry, mixing and scratching at the hands of the masters Bambatta, Blow, Scratch and Maize.

On his return to the UK, ALEX discovered clubbing and became a regular 'face' on the London club scene in particular at the renowned LEGENDS nightclub in London. Standing at the back of the DJ booth, he closely watched his heroes of the day, the 'governors' FABIO & GROOVERIDER control the crowds with their ground-breaking sets. At any opportunity ALEX would get behind the decks to warm up or fill in for FAB & GROOVE if they were ill or late. The club became very popular in its time with stars such as Jack Nicholson, Dennis Hopper, Seal and Nigel Benn. Even pop stars of the moment such as Spandau Ballet's Gary Kemp were sometimes turned away.

A regular gig at Legends on Monday nights called CLUB TRICK, playing alongside such luminaries as PAUL OAKENFOLD, COLIN HUDD and DOMINIC SPREADLOVE followed. This night was a resounding success, firmly propelling Alex's star into orbit and on the London club scene with his first residency. Alex said, "The scene was beginning to explode as a counter culture movement began to develop following the recession of the early 80's. Club culture began to break down social barriers, labourers and stockbrokers rubbed shoulder's with each other to experience the music and forget about their money worries. It was an unbelievable vibe!"

It was through his residency that ALEX became good friends with socialites PAUL DENNIS and DENZEL ROBERTS and would often find himself at some of their private parties for the rich and famous and ended up DJing at the parties. It was through this friendship that ALEX was to be invited to one of the infamous SUNRISE parties where his heroes FABIO & GROOVERIDER were late for a set. PAUL DENNIS fully aware of his DJing talents pushed ALEX up onto the stage and he found himself with no alternative but to get behind the decks and play to thousands of clubbers.

By now his deck skills were being honed and it was not long before his skills were being called upon to take centre stage for a night called CRAZY CLUB at THE ASTORIA which was promoted by the charismatic JAMES MITCHEL. CRAZY CLUB became one of the biggest club nights of its time in London and the queues were as famous as the club nights itself. It was through ALEX that the CRAZY CLUB and its regular clubbing faithful were introduced to RAY KEITH, JAMES MITCHELL, SLIPMATT and JASON KAY, who all went on to become highly respected DJs of the Drum & Bass and Garage scenes.

By this time ALEX had been a regular visitor to the Balearic island of Ibiza and was longing for the challenge to take his style of music to the Island. Towards the end of the eighties he decided to pack his bags and left for Ibiza. He took odd jobs around the island to pay his rent, whilst trying to secure DJ gigs. He eventually began to play at a SAN ANTONIO club called SUMMUMS. Decorated by SALVADOR DALI this unusual club played host to ALEX'S first night called "Eye Beria." This night was so popular that every evening the club was packed to the rafters from early evening, way into the early hours of the next morning and it was not long before the local press picked up on this exciting young English DJ who was wowing the crowds at the club.

It was at this point that the owners of KU and AMNNESIA heard all of the rave reviews about this English DJ called ALEX P, that they went down to see what all the fuss was about and witness it for themselves. English DJ's playing at these clubs's on the island was unheard of at the time. ALEX impressed them so much that he was soon to secure residencies at both clubs, a rare feat indeed at the time. On Monday nights Alex would play his residency at KU with "Mad Mondays" hosted by Tommy Mac and Alan Warman, ALEX would then play his residency at Amnesia every other day.

The summer of 1990 saw ALEX securing a residency at SPACE inside the club alongside island DJ heroes Giovanni (Es Paradis) and DJ Richie (Pascha). Alex would regularly DJ for 14 hours at a time, a feat that few DJs could match. Whilst DJing, ALEX had often thought about creating another room or bar area at SPACE for his own sound, away from the main room. So after many nights "lost in the music" at SPACE the idea for the "SPACE TERRACE" was born. ALEX along with SUNRISE promoter JAMES MITCHELL both saw the opportunity of developing the terrace. What used to be the coat check area was soon to be transformed into a bar and DJ booth with a sound and light system of its own. Not content with DJing for 14 hours ALEX decided to help build the TERRACE BAR himself. By day he would be in the thick of it with sound and light technicians, plumbers and labourers, by night he would be playing into the early hours of the next day and so the infamous SPACE TERRACE was born.

The birth of the TERRACE BAR, introduced a new dimension to the club which ALEX dubbed "Heaven & Hell". "Hell" was the hard mental techno music that ALEX played inside, whilst BRANDON BLOCK took the helm outside on the terrace with "Heaven" being the funky alternative side to the club. "Heaven & Hell" soon gathered momentum and critical acclaim with its own unique reputation around the world. Consequently this attracted the likes of SASHA, DJ DAG, SVEN VATH and the likes of MARK SPOON (Germany) to play at the club. Such was the popularity of this night, that's DJs simply just wanted to play at the club and would often ask for a small nominal DJ fee. As a result of the TERRACE BAR and its success, his popularity with the euro contingent of DJs, meant that ALEX made many fiends and was often invited over to Europe as guest DJ in their respective home countries at the most prestigious clubs including Dorien Gray in Germany, Peter Pan in Rimini and Taro in Switzerland. This subsequently introduced ALEX to Europe.

On their return to the UK, the legendary FUBAR (F***ed Up Beyond All Recognition) was born. It was the alliance of two of the worlds biggest "nutters" on the Terrace and LISA LOUD. Held weekly in NICKY HOLLOWAY'S' infamous "MILK BAR" the FUBAR parties were a weekly dose of Sunday night madness to top off the weekend. Operated jointly between ALEX, BRANDON BLOCK and LISA LOUD, the night was renowned for its hedonistic, excessive party style. Alex said - "In those day's anyone who was anyone used to be in there, it was pure madness." The bonding session of the two nineties DJs was legendary and their regular 14 hour DJ stints, antics and parties would bring even the most hardened rock veterans to their knees. That was the nineties and the story was written.

ALEX P is the longest serving IBIZIAN DJ since his first visit in 1988. He has held down residencies and has regular gigs in many of the top club's around the UK including, GATECRASHER, GODSKITCHEN, MISS MONEYPENNIES, MINISTRY OF SOUND, CREAM, AREA, COLOURS, CLOCKWORK ORANGE, PASSION and CLOCKWORK, not to mention the clubs over in Ibiza, KU, AMNESIA and SPACE.

It was a natural progression for the endearing partnership of ALEX P & BRANDON to launch their own radio show in true "Peasey & Blocko" style and so a show on London's infamous KISS FM was only a matter of time. This ground-breaking show, broadcast on Friday evenings across the London metropolis, has been phenomenally successful with over 1.5 million people tuning in each week to hear the mad cap antics of ALEX and Brandon. His unique, charismatic and endearing style has seen ALEX as a natural radio and TV presenter having guest presented on MTV, Rapture and Clubavision. Few people can forget when ALEX jumped into the breach for Steve Jackson's Breakfast show on KISS when all hell broke loose!

Not content with this, ALEX is widely regarded as a talented re-mixer and producer who has a broad and diverse repertoire of music which is seen in the music he is currently making. He has several compilation albums under his belt including Clockwork Orange "Havin It In Ibiza" 1 & 2 which was the first mixed compilation album on CD, "Club Ibiza" 1 & 2, "Up Yer Ronson", "A Decade of Ibiza" and the recent "Kiss Anthems."

A talented re-mixer, ALEX has transformed many a track into a clubland classic including; Pee Zee & Blocko "Release Yourself" which was a huge hit on the garage scene, Dead Or Alive's classic "You Spin Me Round" and the hip-hop inspired Black Sheep "North, South, East, West"

ALEX P is also a creative musician, influenced in his formative years by an eclectic mix from Punk music to Jazz funk. He is not a DJ who just mixes a few sounds together and creates a record. ALEX was in a number of bands during his teenage years and was a talented musician playing both bass guitar and trumpet. He has produced full-on anthems including Airtight's industrial techno inspired "Predator Mix" and the early trance hit "Forever" by ALEX P. He is currently working in the studio on some new material, which will be ready for the turntables and dance floors in the early part of this year.

ALEX has many new projects underway as we start the new year. He is joint owner of THE VELVET ROOMS in London which is host to some of the most cutting edge nights in clubland with CARL COX, FABIO & GROOVERIDER, NORIS DA BOSS and of course the "governors" ALEX & BRANDON. An album based on the club nights and each DJs set is planned for this year as a special limited edition six pack CD.

There is also the long term record label project with BRANDON BLOCK entitled P&B RECORDS which is about to come to fruition after much work in the studio, while their KISS FM show goes from strength to strength. ALEX has also set up his own production company called "Devil Inside" along with music industry entrepreneur and close friend Troy Harewood and producer Russell Tate with the aim of producing more artist based projects. One of the first major projects they are working on is material from new signing Tony Thompson on both an R&B and garage vibe.

Renowned for his partying antic's with BRANDON, ALEX in recent months has started to concentrate more on his musical and DJ career and family life with his little boy. Life can only get better for this charismatic and popular DJ, who has won the hearts of clubbers worldwide. ALEX P is simply "a gentleman and a legend"
 
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